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In a landmark move for the blockchain and cryptocurrency industry, the EOS Network has officially rebranded to Vaulta, signaling a strategic pivot toward becoming a leader in Web3 banking. Announced on March 18, the rebranding marks a defining moment for the project, as it shifts its focus from its origins as a scalable blockchain platform to a forward-thinking financial ecosystem bridging traditional finance (TradFi) and decentralized finance (DeFi). Yves La Rose, CEO of EOS Network and a prominent figure in the blockchain space, described the transition as not just a change in name, but a bold step toward a future rooted in open finance, real-world blockchain utility, and innovative Web3 solutions.
Token Swap and Market Response
As part of the rebranding, Vaulta has announced a token swap scheduled for late May 2025, pending final confirmation. Existing EOS token holders will be able to swap their tokens 1:1 for new Vaulta tokens through a swap portal, which will remain open for four months following the launch. This move has already generated significant buzz in the crypto market, with EOS tokens experiencing a 15% price surge on March 18, according to reports from BTCTN and WuBlockchain. Despite this rally, EOS currently ranks 95th by market capitalization, a far cry from its peak as a top-10 cryptocurrency in 2018. However, industry analysts see the rebrand as a potential catalyst for renewed interest and growth.
